Crafting Impactful Go-To-Market Programs: A Conversation With Damian Trzebunia From Certinia

amian Trzebunia, Head of Global Product & Solution Marketing at Certinia, shares his journey, highlighting product marketing’s crucial role in strategy and growth. With 20+ years of experience, he discusses market rollouts, leveraging customer insights, crafting impactful GTM strategies, and building high-performing marketing teams.

It’s great having you for this interview, Damian. Tell us about your journey as a go-to-market leader.

Thank you; I appreciate the opportunity!

I’ve been in B2B SaaS marketing for 20 years, and I was fortunate very early in my career to find a niche within marketing that I felt passionate about, and that’s product marketing. I think of product marketing as the heart and soul of go-to-market activity. I spent the first 10+ years of my career in a variety of product marketing roles and settings, working with global cross-functional teams to take new offerings to market. That first phase of my career was largely about learning the craft, building a foundation, and gaining an appreciation for the impact that well constructed go-to-market strategies can have on a business and some of the challenges and pitfalls along the way.